If You’re Not The Trusted Authority You’re A Commodity
When you become the Trusted Authority in whatever it is that you do, you become something truly unique. You’re not like the rest of the herd and you have more to offer than the average entrepreneur. Your work has credibility and you’ve managed to take advantage of the Trust Factor to put yourself in a position to really serve others. This is the best situation to be in. It means that people truly trust what you say and that they’re confident coming to you for goods or services.
The Commodity
There are several large search engines and online directories out there right now, and doing a search on almost any topic or area brings up a long list of choices. Unfortunately, most of them are just commodities. They come and go and, without them, people, at worst, only have to look for a different second choice in search engines. This is why it’s so critical to be able to quickly position yourself differently than all of the other options that come up. If you’re not the Trusted Aut…
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