Month: January 2021

Sure, sale conversions are the ultimate goal for Ecommerce business websites, however I do not think they should be the main focus of your marketing campaigns. Moving the focus from the sale to the views and interactions will create campaigns that will produce the conversions, however not right away. A lot of marketers may not see it this way, however I have proven through success of my campaigns that focusing on an action other than the conversions can produce even more sales in the end. Marketing with a “non-sales” focus Some people enjoy being sold to, but most people don’t. With today’s tools, it is much easier to nab that conversion when they are ready and not shoving it in their face from the get go. When I create a campaign for social or email, I prefer to create the call to action to produce any other action than a conversion. My overall goal is eyeballs. I use the term “eyeballs” because that is what it is. Getting the eyes on your site and your business. Once they l…

Recently I’ve had a huge job thrown onto my lap. It’s something that a volunteer has been doing for the past few years and he just recently left the organization due to a promotion at work. Now, unfortunately, all eyes are on me as they want me to take over his job and run things. It’s a lot of work and I’m not excited at the prospect of adding this to my plate. Consider this…. Successful companies are run by replicable and profitable systems, not people. So are successful high school teams, college teams, youth clubs and sports leagues. And, when you drill down a bit more, so are the fundraisers, events and day-to-day tasks of these organizations. When people leave, success can continue. Of course, you have to have good people. And when you empower good people with clear goals and a system to go about achieving them, you find that success is defined by processes. For example, I oversee a golf outing for my wrestling club every year and it’s a ton of work for everyone involv…